Read the paragraph titled "Okies Have Lice" from Years of Dust. d. submissive : defy Perhaps the South, the nation and the world are in dire need of creative extremists. Accessibility StatementFor more information contact us atinfo@libretexts.orgor check out our status page at https://status.libretexts.org. Martin Luther King, Jr.s I Have a Dream speech is widely regarded as one of the most important pieces of oratory in American history. Once you have identified the emotion, ask yourself how you know the writer/speaker was appealing to that emotion. Groaning, "Oh my shin, oh my shin," Credibility of the speaker/author is determined by his or her knowledge and expertise in the subject at hand. ), you are using logos. Aristotle. Reason. The use of few words in speaking is referred to as brevity or conciseness. Its frequently a piece of writing or a speech, but it doesnt have to be. Lone Star College-University Park Student Learning Resource Center 20515 SH 249 Building 12, 8th Floor Houston, TX 77070. Incorrect Answer: African Americans working as servants. Read Lincoln's statement from "The Gettysburg Address." Pathos refers to the use of emotions or values to move Want to create or adapt books like this? One common rhetorical strategy is to use similes and metaphors throughout your attempt to persuade. When writing or analyzing arguments, we begin by examining how the argument appeals to the reader. Did you have an idea for improving this content? He refers to the Lincoln Memorial as a hallowed spot and speaks of rising from the dark and desolate valley of segregation to make justice a reality for all of Gods children. The assumption of this prophetic voice constitutes the texts strongest ethical appeal; after linking himself with political figures like Lincoln and the Founding Fathers, Kings ethos adopts a distinctly religious tone, recalling Biblical prophets and preachers of change from across history. Logos, or the logical appeal, refers to the use of reasoned argument to persuade. Write a short paragraph in which you evaluate what makes the poem effective and give your opinion of the poem overall. Read these lines from Whitman's "O Captain! When an author relies on pathos, it means that he or she is trying to tap into the audiences emotions to get them to agree with the authors claim. When you appeal to logos in an argument, you support your position with facts and data. Logical appeals rest on rational modes of thinking, such as. Logos appeals to the audiences reason, building up logical arguments. Both of these rhetorical resources aim to compare two different items and indicate how they are alike. tools. These three appeals are all treated as integral parts of rhetoric, and a given author may combine all three of them to convince their audience. Missing flies and pop-ups and grounders In my Budget Message I shall recommend that a greater portion of this great defense program be paid for from taxation than we are paying today. Anytime you build a case by presenting logical reasons (causal explanations, syllogisms, etc. Some authors do not have to establish their credibility because the audience already knows who they are and that they are credible. Response to Counterargument: I See That, But, Thesis Is Not Doesnt Have to Be a Bad Thing (Or Why Write Antithesis Essays in the First Place), Generating Antithetical Points in Five Easy Steps, Strategies for Answering Antithetical/Oppositional Arguments. There are three types of appeals utilized in arguments: logos or logical, pathos or emotional, and ethos or ethical appeals. To establish his or her credibility, an author may draw attention to who he or she is or what kinds of experience he or she has with the topic being discussed as an ethical appeal (i.e., Because I have experience with this topic and I know my stuff! If youre giving a speech you can give plenty of visual cues that reveal who you are and why you should be believed. An author using pathetic appeals wants the audience to feel something: anger, pride, joy, rage, or happiness. The rhetorical triangle: ethos, pathos, and logos In his writing on rhetoric, Aristotle defined the three distinct modes of persuasion that we still recognize and use: Pathos Ethos Logos Logos is language crafted to appeal to logic and reasoning. Claim: What Do You Want the Reader to Believe? Shortness stresses the brief duration of speech: an exceptional brevity response. In short, feelings convince. The title of "I, Too, Sing America" is an allusion to, Walt Whitman's poem "I Hear America Singing. A world free from fear is not possible in the near future, In Four Freedoms, when Roosevelt describes four freedoms (speech, worship, lack of want, and lack of fear) to support his claim that more taxes will need to be paid, he is using, Rhetoric and Structure in Roosevelt's Four Fr, Rhetoric in Reagan's Address at Moscow State, Argument Technique in Martin Luther King, Jr., Literature and Composition: Reading, Writing,Thinking, Carol Jago, Lawrence Scanlon, Renee H. Shea, Robin Dissin Aufses, The Language of Composition: Reading, Writing, Rhetoric, Lawrence Scanlon, Renee H. Shea, Robin Dissin Aufses. No one type is better than the other; usually the most effective arguments - the ones most likely to persuade someone of something - use all three. Rhetorical Appeals Rhetorical appeals refer to ethos, pathos, and logos. Because knowing your audience allows you to know what will be the most effective method of persuasion for them. Ethos, or the ethical appeal, involves the author presenting themselves as an authority on their subject. Of Williamsport, Pa. and a neighborhood game, A rhetorical choice is something a writer "does." Rhetorical choices create rhetorical appeals. A writer engages a reader in a variety of ways to build an argument. Credibility of the speaker/author is determined by their knowledge and expertise in the subject at hand. You can make them cry, you can make jokes, you can show outrage. an opposing view What emotions does the article evoke? Crouching low, my feet set. The second one of course. Emotions can make us vulnerable, and an author can use this vulnerability to get the audience to believe that his or her argument is a compelling one. These three rhetorical appeals are at the heart of communication, and on this page well explain how they work. Logos is brainy and intellectual, cool, calm, collected, objective. Read this line from "O Captain! Of laughter overtook me too, I played on till dusk 6.4: Rhetorical Appeals- Logos, Pathos, and Ethos Defined is shared under a CC BY-NC-SA license and was authored, remixed, and/or curated by LibreTexts. Aristotle defined rhetoric as an ability, in each [particular] case, to see the available means of persuasion (37). Logic. See the links below about fallacious pathos for more information. answer choices logos: the use of logic to convince the audience pathos: the use of emotional appeals to affect the audience's feelings brevity: writing or speaking that is short, brief, and to the point ethos: the use of authority to persuade the audience to act the right way Question 8 60 seconds To be rhetorically effective (and thus persuasive), an author must engage the audience in a variety of compelling ways which involves carefully choosing how to craft their argument so that the intended outcome is achieved. Students will sort them into three categories: ETHOS, LOGOS, and PATHOS. In what sense were the expansionist policies of the United States in the late 1800 s a continuation of the concept of Manifest Destiny? 5. During a rhetorical analysis, you also examine their style, tone, claims they make, or specific types of strengths or weaknesses within their arguments (such as types of fallacies). For example, someone making a moral argument might highlight their own morally admirable behavior; someone speaking about a technical subject might present themselves as an expert by mentioning their qualifications. Rhetorical analysis isnt a matter of choosing concepts in advance and applying them to a text. draw connections to US cultural heritage. Appeals are how the author convinces their audience. Which group or community does the article appeal to? Here is an example of a rhetorical move that connects with ethos: when reading an article about abortion, the author mentions that she has had an abortion. The fourth is freedom from fearwhich, translated into world terms, means a world-wide reduction of armaments to such a point and in such a thorough fashion that no nation will be in a position to commit an act of physical aggression against any neighboranywhere in the world. If a sentence is already correct, write CCC. Someone said "shin" again, How does Martin Luther King Jr. support his claim that racial segregation is discriminatory and unjust? Accessed July 2019. https://pressbooks.ulib.csuohio.edu/csu-fyw-rhetoric/chapter/rhetorical-strategies-building-compelling-arguments/ Licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. Let's imagine you're ten years old and you really want a new video game for your birthday. They are logos, or logical appeal; pathos, or emotional appeal; and ethos, or ethical appeal, or appeal based on the character and credibility of the author. For example, Martin Luther King, Jr.s I Have a Dream speech has universal power, but the context of the civil rights movement is an important part of understanding why. Accessing this subject requires a login. I could add to this explanation by providing statistics showing the number of students who failed and didnt complete their homework versus the number of students who passed and did complete their homework (factual evidence). Resumptive and Summative Modifiers: Quiz 1. Referring either directly or indirectly to the values that matter to the intended audience (so that the audience will trust the speaker), Using language, phrasing, imagery, or other writing styles common to people who hold those values, thereby talking the talk of people with those values (again, so that the audience is inclined to trust the speaker), Referring to their experience and/or authority with the topic (and therefore demonstrating their credibility), Referring to their own character, or making an effort to build their character in the text. The circus had acts such as juggling tumbling and lion taming. Additionally, providing a solid and non-biased explanation of ones argument is a great way for an author to invoke logos. An author using pathos appeals wants the audience to feel something: anger, pride, joy, rage, or happiness. I played on till dusk And there I was, Unnatural and without any moves, Learn more about how Pressbooks supports open publishing practices. Understanding rhetorical appeals can help writers to build a stronger argument and be more persuasive in their writing. Why did having the Soviet Union as an ally contradict one of the reasons for United States involvement in the war. Above, we defined and described what logos, pathos, and ethos are and why authors may use those strategies. Aristotle. This first part of the definition of ethos, then, is focused on the audiences values. My Captain!". A text is whatever piece of communication you are analyzing. Kendra wants to implement Car-Free Saturday along a street called Parkway Ave in her neighborhood. Name: Date: thus fell below their environment. An antanagoge uses a negative and positive statement in one. Ron O'Neill, Jim, Dennis, were talking it up When reading a text, try to locate when the author is trying to convince the reader using emotions because, if used to excess, pathetic appeals can indicate a lack of substance or emotional manipulation of the audience. Persuasion is supported by an excited speech. That kind of world is the very antithesis of the so-called new order of tyranny which the dictators seek to create with the crash of a bomb. Ethos that is centered on the author revolves around two concepts: the credibility of the author and their character. A person can be credible but lack character or vice versa. Conciseness promotes compactness of expression: despite her extraordinary conciseness, her text is comprehensible. Which arguments make the most sense? Legal. When writing about this appeal to credibility, you want to consider how the author chooses to do so. But that doesnt mean you cant still explore the implicit warrant in these cases. How do authors reveal their attitudes, or point of views, toward a topic in argumentative writing? In fact, any of the appeals could be misused or overused. Hover over different parts of the example below to see how an introduction works. In this excerpt, Lincoln uses brevity to create a dramatic impact by repeating how people cannot make the land as sacred as the soldiers have. Artistotle identified three methods: We often think of "pathos" to mean "pathetic," but pathos does not have to mean just negative emotions like sadness or pity! Hover over the example to explore how a typical body paragraph is constructed. This photo, titled "Migrant Mother," was taken during the Great Depression. The emotional appeals of text and images in Years of Dust work to. How did peasants use Luther's ideas to support their revolts? Growing fuzzier each time I whiffed. An author can appeal to an audiences intellect by using information that can be fact checked (using multiple sources) and thorough explanations to support key points. Ethos is a rhetorical appeal that convincing someone with ethics to feel a certain way about their character and abilities. For example, if I were trying to convince my students to complete their homework, I might explain that I understand everyone is busy and they have other classes (non-biased), but the homework will help them get a better grade on their test (explanation). It counters the claim that extra taxes may not be collected fairly or put to good and honest use. . Revise the sentences, using appropriate verb forms. Accordingly, it can be seen as a rhetorical relative of irony. The author uses supports to back up each claim they make. for people to continue the unfinished work of the soldiers, Which extended metaphor does Whitman use throughout "O Captain! Ethos refers to the credibility or authority of the speaker or writer; logos refers to the use of logic, reason, or evidence to persuade the audience; and pathos refers to the use of emotion, values, or beliefs to connect with the audience and elicit an emotional response. It supports key points by connecting them. That is no vision of a distant millennium. Sequence; the order in which things occur. Scribbr. Thus, ethos comes down to trust. Read the excerpt from Martin Luther King Jr.'s "The American Dream" speech. Incorrect Answer: Hughes's poem uses Whitman's idea that people of all races should be included in American society. Read the excerpt from Roosevelt's "Four Freedoms." Is he providing. In an effort to shed some light on the disrespect controversy, Senecal wrote an opinion piece titled, "Men must confront men who disrespect women. What evidence does the argument offer? While photo radar may be abused for monetary gain, it is an effective strategy for enforcing traffic regulations. in a satirical article). of your argument must match your purpose and your intended audience. Once we understand the rhetorical situation out of which a text is created (why it was written, for . Revised on This month has been busy, so I missed t, AP Lang teachers, repeat after me: shorter assignm, Rhetorical Analysis Tip: be sure to include the sp, Many students have told me that the argument essay, Sentence frames have been my secret to helping stu, Its almost the spring semester, which means man, When we return from break, Ill be introducing s. For more information about common rhetorical choices, check out this video. Clean and untouched, transfixed which rhetorical appeal do both excerpts use Ethos: An appeal to ethos is an appeal to . Why is the claim considered the umbrella of the argument? We might be more or less convinced by the argument depending on whether we think this is a fair assumption. Similes and Metaphors. A good argument will generally use a combination of all three appeals to make its case. This might involve speaking in a passionate way, employing vivid imagery, or trying to provoke anger, sympathy, or any other emotional response in the audience. And dropped from laughter, and there we were, Is this audience likely to be successfully reached and convinced. Logical appeals rest on rational modes of thinking, such as: When an author relies on pathos, it means that they are trying to tap into the audiences emotions to get them to agree with the authors claim. Different Information Formats and Their Characteristics, Types of Sources: Primary, Secondary, Tertiary, Other Considerations for Using Sources Ethically, Informed Arguments: A Guide to Writing and Research, https://pressbooks.ulib.csuohio.edu/csu-fyw-rhetoric/chapter/rhetorical-strategies-building-compelling-arguments/, Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, Expressive descriptions of people, places, or events that help the reader to feel or experience those events, Vivid imagery of people, places or events that help the reader to feel like they are seeing those events, Sharing personal stories that make the reader feel a connection to, or empathy for, the person being described, Using emotion-laden vocabulary as a way to put the reader into that specific emotional mindset (what is the author trying to make the audience feel? Connections to Curriculum (Standards) National English Language Standards . Advertisements, academic papers, and even tweets may use these three appeals. Or lets say you want to read a compelling argument against the death penalty. . Incorrect Answer: The world will little note, nor long remember, what we say here, but it can never forget what they did here. When and where was the text produced, and for what purpose? Lets say you want to know more about what its like to be a female CEO in corporate America. Aristotle also argued that there are three primary ways to make a persuasive appeal. The conclusion of a rhetorical analysis wraps up the essay by restating the main argument and showing how it has been developed by your analysis. Rhetorical appeals refer to ethos, pathos, and logos. "Madison had devoted considerable effort in the last years of his life . It also means that the author uses statistics, facts, evidence, Aristotle identified these rhetorical appeals as fundamental elements in the art of persuasion. There was a wild stamping of hands on the ground, The target audience consists of racist white supremacists and those who are victims. It is not easy to change somone's mind on a . In order to persuade, your writing must appeal to its reader, evoking emotion and creating a call to action. Often, a rhetorical analysis also includes an investigation of the types of appeals used in an argument, such as the ethos, pathos, and logos (appeals to . This means it is less concerned with what the author is saying than with how they say it: their goals, techniques, and appeals to the audience. A warrant is the (often implicit) assumption that links the support with the claim. These might range from hard evidence to emotional appealsanything that is used to convince the reader to accept a claim. HIGHLIGHT evidence in the excerpt to show where each appeals are used. How Can We Use Visual Analysis in the Composition & Rhetoric and Literature Classrooms? Read these lines from "O Captain! In rhetorical analysis, a claim is something the author wants the audience to believe. This section introduces a few of the key concepts of this field. A study conducted in Lemmington, Michigan, showed that when cats were kept on a leash or indoors, the song bird population rose by 23%. Therefore, you should accept my argument). Wed love your input. In other words, if you want to be persuasive you have to be both tactical and tactful. What tone do they takeangry or sympathetic? The warrant is the logic or assumption that connects a support with a claim. Above, we defined and described what logos, pathos, and ethos are and why authors may use those strategies. The concept of the three rhetorical techniques was first introduced by Aristotle in. Knowing what rhetorical appeals are and how they work also allows you to spot when someone is trying to persuade you of something. ", Read Walt Whitman's poem "I Hear America Singing.". You can appeal to peoples emotions in many ways. How can the author get the audience to trust him or her so that they will accept his or her argument? All in all, your Sometimes, using a combination of logical, pathetic, and ethical appeals leads to a sound, balanced, and persuasive argument. refers to a factual or logical appeal. Whether a writer wants to achieve a particular grade on a paper, persuade a specific audience to adopt an argument, or obtain an interview with a company, a writer writes with a purpose that he or she aims to fulfill. Anytime your writing has an emotional impact you are dealing with pathos. How can the the author make him or herself appear as a credible speaker who embodies the character traits that the audience values? you should trust what I am saying about this topic). A car advertisement may point out the safety record of its vehicle (logos), mention how long its brand has been around and its reputation (ethos), as well as have humor to help persuade you to buy the car (pathos). Rhetoric, as the previous sections have discussed, is the way that authors use and manipulate language in order to persuade an audience. You just used three methods of persuasion: appealing to your own character, appealing to logic, and appealing to emotions. For your mom, you argue that video games improve hand-eye coordination and studies have shown that video games improve problem-solving ability and critical thinking. Most effective methods of argument use all three rhetorical appeals to support their point. When authors appeals to ethos, they are trying to strengthen their credibility. Here is an example of a rhetorical move that connects with ethos: when reading an article about abortion, the author mentions that she has had an abortion. When developing a counterclaim, you should. Tipped with cirrus. Unlike a standard argumentative essay, its less about taking a position on the arguments presented, and more about exploring how they are constructed. Pathos is the appeal to the emotions. When developing a written argument, what best explains why an author would use a graph as a source? Consider the following two statements: I think we need to provide more mental health instruction. Book: A Guide to Rhetoric, Genre, and Success in First-Year Writing (Gagich and Zickel), { "6.01:_What_is_Rhetoric" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass228_0.b__1]()", "6.02:_What_is_the_Rhetorical_Situation" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass228_0.b__1]()", "6.03:_What_is_Rhetorical_Analysis" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass228_0.b__1]()", "6.04:_Rhetorical_Appeals-_Logos_Pathos_and_Ethos_Defined" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass228_0.b__1]()", "6.05:_Logical_Fallacies" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass228_0.b__1]()" }, { "00:_Front_Matter" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass228_0.b__1]()", "01:_The_Introduction" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass228_0.b__1]()", "02:_Reading_in_Writing_Class" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass228_0.b__1]()", "03:_The_Writing_Process_Composing_and_Revising" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass228_0.b__1]()", "04:_Structuring_Paragraphing_and_Styling" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass228_0.b__1]()", "05:_Thinking_and_Analyzing_Rhetorically" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass228_0.b__1]()", "06:_Making_Academic_Arguments" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass228_0.b__1]()", "07:_The_Research_Process" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass228_0.b__1]()", "08:_Ethical_Source_Integration-_Citation_Quoting_Works_Cited" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass228_0.b__1]()", "09:_Reading_about_Writing" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass228_0.b__1]()", "zz:_Back_Matter" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass228_0.b__1]()" }, 6.4: Rhetorical Appeals- Logos, Pathos, and Ethos Defined, https://human.libretexts.org/@app/auth/3/login?returnto=https%3A%2F%2Fhuman.libretexts.org%2FCourses%2FCommunity_College_of_Allegheny_County%2FBook%253A_A_Guide_to_Rhetoric_Genre_and_Success_in_First-Year_Writing_(Gagich_and_Zickel)%2F06%253A_Making_Academic_Arguments%2F6.04%253A_Rhetorical_Appeals-_Logos_Pathos_and_Ethos_Defined, \( \newcommand{\vecs}[1]{\overset { \scriptstyle \rightharpoonup} {\mathbf{#1}}}\) \( \newcommand{\vecd}[1]{\overset{-\!-\!\rightharpoonup}{\vphantom{a}\smash{#1}}} \)\(\newcommand{\id}{\mathrm{id}}\) \( \newcommand{\Span}{\mathrm{span}}\) \( \newcommand{\kernel}{\mathrm{null}\,}\) \( \newcommand{\range}{\mathrm{range}\,}\) \( \newcommand{\RealPart}{\mathrm{Re}}\) \( \newcommand{\ImaginaryPart}{\mathrm{Im}}\) \( \newcommand{\Argument}{\mathrm{Arg}}\) \( \newcommand{\norm}[1]{\| #1 \|}\) \( \newcommand{\inner}[2]{\langle #1, #2 \rangle}\) \( \newcommand{\Span}{\mathrm{span}}\) \(\newcommand{\id}{\mathrm{id}}\) \( \newcommand{\Span}{\mathrm{span}}\) \( \newcommand{\kernel}{\mathrm{null}\,}\) \( \newcommand{\range}{\mathrm{range}\,}\) \( \newcommand{\RealPart}{\mathrm{Re}}\) \( \newcommand{\ImaginaryPart}{\mathrm{Im}}\) \( \newcommand{\Argument}{\mathrm{Arg}}\) \( \newcommand{\norm}[1]{\| #1 \|}\) \( \newcommand{\inner}[2]{\langle #1, #2 \rangle}\) \( \newcommand{\Span}{\mathrm{span}}\)\(\newcommand{\AA}{\unicode[.8,0]{x212B}}\), When writers misuse Logos, Pathos, or Ethos, arguments can be weakened, status page at https://status.libretexts.org, Referring either directly or indirectly to the values that matter to the intended audience (so that the audience will trust the speaker), Using language, phrasing, imagery, or other writing styles common to people who hold those values, thereby talking the talk of people with those values (again, so that the audience is inclined to trust the speaker), Referring to their experience and/or authority with the topic (and therefore demonstrating their credibility), Referring to their own character, or making an effort to build their character in the text. The words he uses . Sometimes, using a combination of appeals leads to a sound, balanced, and persuasive argument. These are classical Greek terms dating back to Aristotle who is traditionally viewed as the creator of rhetoric. to convince them that they must fight today to secure tomorrow's freedoms. These are classical Greek terms, dating back to Aristotle, who is traditionally seen as the father of rhetoric. Write three to four sentences explaining how the original version helps you visualize and understand the poems story. To establish their credibility, an author may draw attention to who they are or what kinds of experience they have with the topic being discussed as an ethical appeal (i.e., Because I have experience with this topic and I know my stuff! In "The American Dream," the speaker uses rhetorical argument to persuade listeners that, A way to create rhythm in a speech is to use. I watched it closing in This is the dominant approach in academic writing, where arguments are built up using reasoning and evidence. However, you don't actually want to use those terms in a rhetorical analysis essay. Creating Focused Paragraphs with Topic Sentences, Drafting Introductory and Concluding Paragraphs, Understanding the Purpose of Revising and Editing, Distinguishing Between Information Resources, Referring to the Author within a Signal Phrase. Read the sidebar titled "A Champion for the Soil" from Years of Dust. Dazed, clutching my brow, For a writer its more difficult to create a sense of ethos. Rhetoric, as the previous chapters have discussed, is the way that authors use and manipulate language in order to persuade an audience. There are three types of rhetorical appeals, or persuasive strategies, used in arguments to support claims and respond to opposing arguments. Read the excerpt from Roosevelt's "Four Freedoms" speech. Logos is the appeal to logic. Since leaded gasoline has been phased out, crime levels have plummeted. It is important to understand, though, that using rhetorical appeals does not always lead to a sound, balanced argument. Chuck Keller, To see what a misuse of logical appeals might consist of, see the next chapter,Logical Fallacies.