The right sponsors are willing to pay a price for the right access and introductions. Listing on the event website under the Host Committee Organization name on meter board listing in event platform Wednesday, September 30, 2020. Many businesses make their living and exist solely to help association members resolve those problems or fulfill those desires. Yet, many associations find it difficult to meet and sign new sponsors. We will once again recognize six Summit Award winners and for the first time present the award for The Power of Diversity & Inclusion, acknowledging the great work of associations in diversity and inclusion on behalf of their members and communities. Why do associations struggle with sponsorship marketing?
Company logo on SAE Atlanta Section Website ; Company logo on SAE banner that is on display at events ; Called out Recognition at Events ; Participation/Access to Student Career Connection ; Event Sponsorship Recognition on Invitations ; Free Display Space (Booth) at Main Events ; … All rights reserved. Promote your brand, showcase your offerings and services at the premiere ASAE Virtual Annual Meeting & Exposition. Here’s how one organization is doing that with help from an ASAE Research Foundation Innovation Grant. Moreover, these people are usually charged with other tasks as well, such as event planning, logistics, registration, communications, housing, speakers, and even answering the phone. Talk about access, ROI, and value, not just costs. If one or more of these groups does not gain from the sponsorship, the sponsorship is failing. For example, we are working with an association representing nurses to transition one of their conference sponsors into a year-long partner. Switch to the virtual world! To market sponsorships effectively, your team needs to focus on connecting members with sponsors who can help them solve their problems.
The three types of cookies we use are strictly necessary, analytics and performance, and advertising. For each of your association’s top-tier conference sponsors, consider “replacement value” in terms of dissemination of thought leadership content, webinars, social media campaigns, outreach to a specific demographic of your members, promotion of each company’s webinars or seminars, and so forth. They often think the main objective of sponsorship marketing is to get “free stuff” for attendees’ bags. American Society of Association Executives™ (ASAE), 1575 I St. NW, Washington, DC 20005, P. 888.950.2723, F. 202.371.8315 or P. 202.371.0940 (in Washington, DC). Worse, many staff and volunteers think sponsorship selling is drudgework, or they see it as demeaning—as asking for charity or dialing for dollars. Listing on the event website under the Host Committee Define the core audience and understand why membership in your association and attendance at your events benefit them. Our research shows that less than 2 percent of associations use professional contractors or full-time dedicated staff for sponsorship marketing and sales. As we look forward to the next 20 years of celebrating associations and their great work throughout the world, you won’t want to miss this experience. A high-performing sponsorship program benefits everyone involved: your sponsors, your association, and most important, your members. Manager, Public Policy and APAC Our website uses cookies to deliver safer, faster, and more customized site experiences. One thank you tweet (with logo) from the Power of A Twitter account, Recognition leading up to and at event Sponsorship Opportunities. Helping does not feel like selling. WCX 2020 is your ultimate opportunity to keep up with groundbreaking advances and reach nearly 9,000 industry experts, influencers and prospective buyers from every sector in mobility. The result is a profitable sponsorship program for your organization. The following sponsorship opportunities are currently available: Special recognition (including logo) leading up to and at event (on screen and from the podium)
Follow these tips to change the “selling conversation” and shift the power dynamics in your association’s favor. “This is a terrific time for brands to step up to the plate, to develop their authenticity, and to deepen that loyalty,” said Bob Liodice, CEO of the Association of National Advertisers, in March. We found that virtually none of these in-house employees or volunteers has received any sales training. Name on rolling slide presentation in lobby, Please note the deadline to receive logos is Friday, September 18, Mary Kate Cunningham, CAE Special recognition (including logo) leading up to and at event (on screen and from the podium) Prominent logo placement within the Summit Awards event platform: Virtual lobby panels; Experience branding opportunities; Logo on meter board Understand and embrace the “benefit triangle.” The right sponsorships help members solve problems, benefit the sponsors through increased sales, and benefit the association through revenues that drive profit.
Think of sponsorship marketing as a matchmaking exercise—members have problems and desires; sponsors have solutions.