Your computer or a camera is good enough to start with. You may also want to consider pre-selling your course. ", "Confirmed in better detail all that I needed to do and how to plan my outline for my upcoming workshop.
Create a separate document with bullet points on the purpose of the workshop and the target group. Start with a comprehensive overview detailing all you hope to cover in your event and why. They’re paying for the results that your course promises them. In the survey, ask your audience to tell you what topics they’re interested in. Include options to pay online or by check via mail on your website. If you run a workshop on hormone balancing, you'd better be able to demonstrate why someone should listen to you! Determine ground rules for the workshop. Find bloggers in your industry and ask them to review your course. YouTube is the second most-visited search engine in the entire world (after Google). If your content doesn’t make your audience feel something, they will soon forget it. But, if only 4 people buy at $2,000, then our revenue is $8,000. If the current trend in your industry is to do things a certain way, don’t hesitate to go against the trend and recommend a different solution.
This works if you always have something new for them every month. After your speech, mention your area of expertise and upcoming workshop to the audience. By being authentic on camera, your students will connect with you more. Famous Renaissance artists, like Leonardo da Vinci, learned from books and wrote new books to be passed on to the next generation. However, if your main aim is to generate revenue and your online course provides a lot of value, then price it higher. Get involved in the discussions. Include in the flyer a title and subheads, if necessary. Post helpful content related to your topic frequently and interact with your followers. How to Create and Sell Online Courses: The Step-By-Step Guide, Read how @lewishowes made $6300 in one day from his first online course, In the month of Jan 2018 alone, @johnleedumas made $43,000 from his online courses. This information gave me a jumping off point. The final piece before you hit publish is to create the sales page of your online course (also known as your course description, landing page, or sales letter). So if your course is priced at less than $100, you’re actually losing money.
You don’t need to produce a Netflix show here but there are some principles that you can borrow from them to keep your students engaged. In April 2014, Chris published a short video on his YouTube channel to announce that he was going to create a course about drone flying. You can throw in other types of media, like images, sound bites, and PDFs. Request that they forward the information to others they feel would be interested. Unlike a page, where you push out posts to people, a group is where people can interact with each other. It’s best to start at a higher price in the ballpark of the sweet spot and then go from there. There are software like WordPress for creating the site, and plugins for the rest, but at the end of the day it still requires a lot of technical knowledge and is very time-consuming to set up.
, a social media management software, for example, offers free social media marketing courses on Hootsuite Academy. Just clip it on to your computer and start recording HD videos. You don’t need to promote it to everyone. Here are a few ways to build that up: Search engine optimization is about making sure the search engines, like Google and Bing, know that your site is out there and is the right site to surface for certain searches. By reading this post, you’ve embarked upon a journey to teach what you know by creating an online course. Another way to hold students accountable, but also to reinforce learning, is by getting them to apply the concepts you teach. Write down what a student would have had to learn or do right before they complete your course.
Your content needs to be better, more detailed, or different in some way in order to stand out. Most of the examples we will be referencing throughout this guide will relate to the first use case (generating revenue), although the concepts are the same regardless of why you’re creating a course. Speakers who have hit a ceiling with the number of speaking gigs they can take on are creating courses to scale past that barrier. They give you full control over everything and they’re very easy to set up. Thank you very much. When you watch Netflix, you’ll notice that the most binge-worthy shows are those that build curiosity at the end of each episode. You can set the price for your course, depending upon the uniqueness of it and the demand for it. Yet, when done right, it’s a powerful channel because some of your followers will become your most vocal supporters, buying your courses and amplifying your content. You can also edit the resulting video if you make mistakes. And thanks to our Bulk Upload feature, Chris was able to upload all of his course content in just a few minutes.