The transformation of Wynwood was a slow burn that took place over the course of decades, thanks to other collector-developers like Martin Z. Margulies of the Margulies Collection and Tony Goldman, creator of the highly Instagrammable Wynwood Walls. setTimeout(function(){ The Miami artist Mark Handforth, the Rubell collection’s first director, recalls his astonishment at seeing trucks deliver provocative art to one of the most dangerous neighborhoods in town, and the impact of spending time with heavy hitters like Paul McCarthy and the reclusive Cady Noland, who came to install their works. //show automatically after delay “The private collectors were the first ones to make contact with Art Basel,” which came to Miami Beach in 2002, she says. But much like their Wynwood properties assured their recent $16 million loan, the content of their collection wields tremendous bargaining power: The Rubells enjoy the standard institutional discount of 20 percent, sometimes more, as they buy early and in bulk, sometimes taking sweeping shares of emerging artists’ markets before they’ve had their first gallery shows. “I remember the first time a Marlene Dumas painting sold for $3 million, and everybody was so antagonistic towards her. var expires = "expires="+d.toUTCString(); In 1981, on theirregular rounds of New York’s East Village galleries and alternative spaces, the collectors Mera and Don Rubell struck up a friendship with a curator they’d met at the Mudd Club, a nexus of downtown cool.
// ------------------------------------------------------------------- submit: function($form, onSuccess) { // Check if ouibounce exist before calling ouibounce It was absolutely bewildering, but the image has stayed with me ever since, although it was many years before words like "appropriation" entered my vocabulary. }); w = pagetype + 20 * Math.round(w / 20), h = pagetype + 20 * Math.round(h / 20), googletag.cmd.push(function() { He would tell us to save our money and not spend it on art. Sarah Cascone, New numbers join the sequence this week as Don and Mera say goodbye to Wynwood, their Miami neighborhood of 26 years, and say hello to their collection’s new home in the adjacent Allapattah. var ctx = this; It was a window into an abstract universe. }); } Haring’s Elvis Presley, 1981. Keith Haring’s Marilyn Monroe, 1981. expiration_minutes: 5 script.src = "https://code.jquery.com/jquery-3.1.1.min.js"; var signup = “I think it had a sobering effect on many of these entities, reminding them of their absolute obligation to be creating a public benefit,” Stephen Urice, a professor at the University of Miami School of Law, says of the inquiry.
“While they were not alone, the Rubells certainly did put the area on the map for some people who had never interacted with it before,” he says.
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