Using a wide disciplinary approach - from economics and history to social theory and even a smattering of biblical criticism - the course will invite students to consider several core management strategies and priorities from often unexpected perspectives in order to judge their success or failure.

So we've all owned one of Nokia's phones, and yet when I ask people to the, how many of them still have a Nokia phone, all the hands go down.

Let's go back to 2006 to review the essentials of why. So it's a good example, actually, of how companies move from being kind of large conglomerated firms to niche product oriented firms. Good heavens.

And I say many of us in the sense of former owners of Nokia phones.

We are not actually gaining any insights by saying that because it's not true. Key amongst these decisions was the reallocation of important leadership roles and the poorly implemented 2004 reorganisation into a matrix structure. First of all, it was very heavy, came in a suitcase, practically had its own private generator that you needed for the power that was there.
So in the second in the second part of our story we'll consider then what, what went wrong. Because the problems at Nokia start long before then. I should also make one other point. Really drive the market forward. And at the end we'll try and figure out what the sort of bigger principles are here that we should be paying attention to. 20 years every house will be generating it's electricity from solar panels. I think it's an interesting and it's, it's seen in retrospect, that seems like a very obvious question. >> [CROSSTALK] >> So there's our case. © 2020 Coursera Inc. All rights reserved. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero. One is this extraordinary ability for what's essentially a small conglomerated Finnish company to become a global, if not the global leader in cellular telephony through the 1990s. As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students. Course Hero is not sponsored or endorsed by any college or university. So they had a kind of consumer goods product, they had a telecommunications division. That's why we're considering Nokia. Nokia is a case study in modern disruption. The Rise and Fall of Nokia Case Solution In 2013, Nokia sold its Apparatus and Services company to Microsoft for EUR5.4 billion. How was the company able to, to get into that position?

We are not really getting it the true picture.

We're more sophisticated now we've got other ideas and other options?

So it's an interesting, sort of, jump that Nokia makes.

Okay. All the hands go up.

Keep your hand up if you still have a Nokia phone in your pocket today.

I think it would start, say at the outset, that a company that can't hold on to it's customers is a company that has a problem. One of the reasons why I wanted to write this case for you, was because I wanted to help to explode what I think is a very common misperception that many of us have.
They bought up some of the cellu, or some of the early telecommunications infrastructure in Finland in the late 1960s, so they had that part of their portfolio.