The program was originally hosted by Hernán Molina – who in addition to such roles at Univision, CNN en Español and NTN24, previously served as a political analyst for Los Angeles flagship station KRCA – and also served as the program's co-managing editor until his termination by Liberman in December 2015. The station ran a block of Spanish language programs during its daytime schedule – running from 7:00 a.m. to 5:00 p.m. weekdays – originally consisting largely of dubbed versions of drama series from the Universal Television library (such as Airwolf and Emergency!) The network's operations are overseen by Estrella Media CEO Peter Markham, who has been in the post since the departure of co-founder Lenard Liberman amid a corporate reorganization in October 2019. Although the network prefers traditional over-the-air distribution with supplementary carriage on cable and satellite providers,[14] Estrella TV's programming is available in other areas of the United States through a national cable network feed that is distributed directly to select cable, direct-broadcast satellite and IPTV providers (such as Time Warner Cable, Cablevision, Charter and Verizon FiOS) – particularly on dedicated Spanish language programming tiers which incorporate other networks that operate direct-to-pay-television feeds (such as UniMás and Azteca) – as an alternative method of distribution in markets without either the availability or the demand for a local owned-and-operated or affiliate station of the network due to its smaller Hispanic population density.[86][86][87][88].
[68][69], By the network's launch date in September, Estrella TV had expanded its footprint of charter outlets, signing affiliation agreements with Tribune Broadcasting (for WPIX in New York City);[70] Sinclair Broadcast Group (initially for KVMY in Las Vegas);[71] Sunbeam Television (for WSVN in Miami);[72] Titan Broadcast Management (for KTNC in San Francisco and KFRE-TV in Sanger-Fresno);[73][74] Belo (for KENS in San Antonio); and Hearst Television (for KOAT in Albuquerque and WPBF in West Palm Beach),[75][76] helping to give the network affiliates in 68% of all Hispanic television households and nine of the ten largest Hispanic media markets in the U.S.[13][16] Estrella TV debuted with 17 affiliated stations, in addition to the seven Liberman-owned charter stations, reaching near its national coverage goal with a Hispanic market reach of 68% and affiliates in nine of the ten largest Hispanic U.S. markets (including New York City, Los Angeles, Chicago, Dallas, Houston, San Antonio and Brownsville). venues. The network is available in many media markets via low-power and some full-power over-the-air broadcast television stations (many of which carry Estrella TV on their digital subchannels), and on select cable television providers through either a local broadcast affiliate or the network's default national feed. Throughout these difficult times, the Estrella TV News department has been delivering a complete coverage of all the latest news updates of the coronavirus pandemic outbreak titled “Noticiero Estrella TV: Reportaje especial Coronavirus la Pandemia” that has caused so many lives across the US with three additional news hours from 12:00/4:00/9:00, which concluded on May 29, resuming the networks daily programming a few days later. Since the network's inception, Estrella TV has broadcast Los Premios de la Radio ("Radio Awards"), an annual awards ceremony held each November, honoring Mexican Regional music performers from classic and contemporary genres and involving Liebermann's radio stations. [1][2], Ocurrió Así premiered on October 8, 1990 with Enrique Gratas as host, airing in the 5:00 p.m. timeslot. [23][24] Estrella TV assumed a permanent channel slot on DirecTV on October 4, 2016, taking over the channel 442 slot previously occupied by Azteca México, which was discontinued by Mexican network TV Azteca in favor of focusing on its domestic Azteca América broadcast network.[25].